Reseller Spotlight: Plume et Bille – A Parisian Treasure for Luxury Gifts
Paris – a city famed for its romance, timeless landmarks, and trendsetting flair – is also home to hidden gems like Plume et Bille, a refined boutique specialising in high-end pens, accessories, and distinctive gifts. Nestled in the heart of the French capital, this curated shop has become a haven for executives, gift seekers, and design lovers alike.
We caught up with Brigitte Courson, owner of Plume et Bille, to discuss her love for her boutique, her flair for visual merchandising, and how MOVA Globes play a central role in her store’s success.
A Parisian Boutique with a Personal Touch
“I bought the shop five years ago, and I love it – and the people!” – Brigitte Courson
Brigitte has cultivated an inviting retail environment that’s not only beautifully presented but rich with charm and personality. Her passion is reflected in every display and interaction, from the carefully selected product range to the customer-first ethos at the heart of the business.
The Art of the Window Display
Brigitte’s approach to drawing in visitors is both creative and effective:
“I always create beautiful window displays at the front of my shop with a certain theme, so people will stop and admire them. I always include MOVA Globes – many people stop, watch them turn, and then come in to ask how they work.”
The globes are more than décor – they’re conversation starters. As Brigitte puts it:
“MOVA Globes are ‘woah’ gifts – and my customers say the same!”
Building Customer Relationships Through Curiosity
Brigitte uses storytelling to spark curiosity and build rapport:
“I start by telling people that the globes are magic – that there are magic waves in the shop! That story becomes the beginning of a new relationship with a new customer.”
She transforms the act of explaining the science behind MOVA Globes into a memorable moment, often turning first-time visitors into loyal patrons.
Favourite MOVA Globe Design? It’s All About Modern Elegance
“My favourite design is the 6” Black and Silver MOVA Globe. I always recommend it as an office decoration – it’s very modern and fits beautifully on sleek glass desks.”
Brigitte highlights the aesthetic and practical appeal of MOVA Globes, especially for professionals seeking décor that’s both stylish and soothing.
Creating an Immersive Retail Experience
The store layout is cleverly designed to feel like a working office:
“My shop is quite large, and I’ve arranged desks throughout so customers can visualise how to decorate their own workspaces. I always tell them how peaceful it is to watch MOVA Globes in motion.”
This thoughtful setup allows customers to imagine how a globe would complement their own interiors, making the shopping experience more personal and immersive.
Visiting Plume et Bille
If Paris is in your travel plans, you can find Brigitte at:
Plume et Bille, 38 Rue de l’Arcade, 75008 Paris, France
The boutique is also featured in this roundup of the best pen shops in Paris.
