Beyond the Silver-Plated Photo Frame: How Corporate Gifting Can Strengthen Your Business

Few things compare to the joy of receiving the perfect present—except, perhaps, the satisfaction of giving one. Long gone are the days of uninspired corporate gifts like crystal decanters or silver-plated photo frames. Businesses today have access to a world of unique and personalised gift options for clients and employees alike. With a thoughtful corporate gifting strategy, organisations can foster growth, deepen relationships, and keep their brand front-of-mind.

Corporate gifting is a powerful way to express gratitude and demonstrate genuine appreciation to clients who contribute to your success. It shows that they’re valued partners, not just figures on a balance sheet. Likewise, rewarding dedicated employees or commemorating company milestones through gifting helps nurture loyalty and a positive workplace culture.

Antique Terrestrial Green Globe

The Evolution of Gift Giving 

Gift-giving stretches back to our earliest ancestors, who exchanged tokens such as stones, flowers, or animal skins to convey affection, respect, or a sense of belonging. As societies advanced, so too did the practice of gifting. In medieval times, gifts often served to secure favour with royalty or demonstrate loyalty. By the late 18th and early 19th centuries, the period reflected in MOVA's Antique Terrestrial Globe, Christmas trees decorated with wax candles and festive gifts became popular throughout Europe and North America.

Today, gifts take on many forms—from heartfelt tokens and charitable donations to simple gestures of thanks. Corporate gifts have evolved as well. Where once they were largely decorative office pieces with little thought behind them, modern corporate gifting focuses on thoughtful, personal, and meaningful gestures that reflect genuine appreciation.

What Is Corporate Gifting?

At its core, corporate gifting is the act of giving a present on behalf of your organisation. But it offers far more than a simple transaction.

Corporate gifts serve both as a marketing tool and as an opportunity to strengthen relationships. They increase awareness of your organisation while also conveying appreciation to those who have helped your business thrive.

Corporate gifts can be presented on a variety of occasions:

• Holidays

• Business milestones

• Company anniversaries

• Client onboarding

• Simple expressions of thanks

Corporate Gifting Strategies That Deliver Results

Investing in a well-thought-out corporate gifting programme can yield impressive returns. A carefully chosen gift makes people feel valued and helps forge stronger, lasting connections—even in the commercial sphere. Perhaps you have a client who consistently exceeds expectations; what better way to acknowledge their importance than with a MOVA Space Globe—the perfect “out of this world” gesture?

Selecting the right gift at the right moment is as much a business opportunity as it is a token of appreciation. A beautiful gift displayed on a client’s desk may spark conversations during video calls or in-person meetings, subtly promoting your brand while strengthening rapport. When a gift is truly meaningful, the client’s appreciation grows not only for the gift itself, but for your business and your shared partnership. Studies show that corporate gifting can lead to increased client loyalty and long-term spending.

Corporate Gifting: Best Practices 

No organisation wants their well-intentioned gift to fall flat or feel transactional. To ensure your gifts leave the right impression:

• Personalise gifts to suit the recipient

• Avoid tying gifts to business negotiations or contracts

• Give sparingly and thoughtfully

• Consult corporate gifting specialists for tailored advice

Choosing the Ideal Corporate Gift

A memorable corporate gift should transcend the typical promotional items handed out at trade fairs. It should carry meaning, foster connection, and reflect genuine appreciation.

Enter MOVA Globes. These unique globes tick every box for the perfect corporate gift: elegant, distinctive, customisable, and designed to be admired daily.

Each MOVA Globe combines art and science, housed within a clear acrylic shell that encases a beautifully rendered map, celestial body, or bespoke design. The inner globe rotates silently, powered solely by ambient light and Earth’s magnetic field. For standout employees, the MOVA Outer Space Collection is a delightful way to recognise their exceptional contributions. For invaluable clients, the MOVA World Map Collection offers a sophisticated blend of tradition and innovation.

Working alongside MOVA Globe experts, businesses can add bespoke touches such as branded bases or custom outer shells featuring company logos. For an even greater impact, organisations can commission fully personalised designs for the inner globe itself, creating a truly one-of-a-kind gift that leaves a lasting impression.

For the special client or outstanding employee who seems to have everything, a MOVA Globe offers a gift that is both elegant and meaningful.