Reseller Spotlight: Willis’ Rock Shop

Reseller Spotlight: Willis’ Rock Shop

At MOVA, we celebrate those who turn their passions into thriving businesses. Willis’ Rock Shop in Bar Harbor, Maine, is a perfect example. Nestled between the striking granite peaks of Acadia National Park and the rugged beauty of Maine’s coastline, this third-generation, family-run gem is more than just a shop—it’s a labour of love. For decades, Willis’ Rock Shop has crafted and sold handmade stone and gold jewellery, earning a treasured place in the hearts of locals and visitors alike.

In honour of Independent Retailer Month, we spoke with owners Roger and Cheryl Willis to learn more about their story, their community, and how MOVA Globes have become part of their unique offering.


How did Willis’ Rock Shop start?

What began as a hobby for the founders’ grandparents eventually grew into a full-fledged business over 78 years ago. Rock collecting evolved into stone cutting, and jewellery design blossomed into a distinctive line of 14K gold and semi-precious stone creations.


Why are you proud to be an independent retailer?

Being independent allows the business to maintain its own unique voice and style. This freedom enables the shop to stay true to its roots and craft a retail experience that reflects its passion and heritage.


Why do customers keep coming back?

What sets Willis’ Rock Shop apart is its commitment to craftsmanship. Every stone is hand-cut, including locally sourced beach stones, resulting in jewellery that cannot be found anywhere else.

Each piece becomes a one-of-a-kind heirloom—something customers can treasure and pass down through generations.


How are you impacting your local community?

For nearly eight decades, the shop has contributed to the local community through stability, support, and pride. Beyond business, they’ve also engaged with local schools and youth groups, offering educational experiences about rocks and minerals.

Willis Rock Shop Jewelry
Willis’ Rock Shop’s custom jewellery showcase

Tell us about Bar Harbor.

Bar Harbor is located on Mount Desert Island, home to the breathtaking Acadia National Park. With millions of visitors each year, it’s a destination rich in natural beauty and outdoor adventure—making it the perfect setting for a shop rooted in nature-inspired craftsmanship.


How did you discover MOVA Globes?

The team first encountered MOVA Globes at the Boston Gift Show and were immediately captivated. Their calming motion and elegant design made an instant impression.


What has the response been?

Customers are consistently drawn to the globes, often pausing in curiosity and wonder. Many stand mesmerised before asking how they work, leading to engaging conversations about the science behind them.

The staff shares that same enthusiasm, happily explaining the fascinating technology that powers each globe.


Do you have a favourite MOVA Globe?

A current favourite is the Constellations Classic (4.5") MOVA Globe. Its depiction of the night sky offers a beautiful and accessible way to enjoy the stars—especially for those who can’t always see them clearly.

CONSTELLATIONS GLOBE - MOVA UK


Final Thoughts

Willis’ Rock Shop is a testament to the power of passion, craftsmanship, and community. With its rich history and dedication to quality, it continues to inspire visitors from around the world.

Follow Willis’ Rock Shop