MOVA Cube: A Revolutionary Design Journey

At MOVA, our mission has always been clear: to harness innovative, eco-conscious technology to bring beauty, calm, and inspiration into your daily life. Following the success of our flagship MOVA Globe, we sought to push our creative boundaries further — and thus, the MOVA Cube was born. However, its sleek, floating design didn't happen overnight. It took over five years of dedicated research, engineering, and rigorous testing to perfect.

Why a Cube?

You may wonder — why choose a cube over another shape? The answer lies in precision, clarity, and visual impact. A cube’s flat, linear surfaces serve several crucial functions:

• They hold in the fluids that allow the globe to float.

• They prevent graphic distortion, ensuring the globe inside looks sharp and vibrant.

• They give the product a clean, minimal aesthetic ideal for modern interiors.

This unique combination of form and function allows the MOVA Cube to not only impress but to seamlessly integrate into design-focused homes and offices.

“The sophisticated and precise work we put together to make each MOVA Cube is truly unique in the industry.”
— Shaw Lin, CEO and President

The Technology Behind the Magic

On the surface, adapting our patented MOVA technology from a sphere to a cube might appear simple — but it was anything but. The cube requires greater quantities and different types of fluids than the globe, and the process of filling it without leaving any air bubbles or damage proved to be a significant challenge.

To create the signature levitating effect, the inner globe is suspended in a frictionless environment within the cube using a proprietary fluid mixture. This fluid not only enables the inner sphere to rotate smoothly but also ensures that it always returns to the centre, no matter how the cube is positioned — creating a mesmerising illusion of perpetual balance and movement.

Moreover, the MOVA Cube had to pass stringent tests for functionality in varying environmental conditions, a testament to the engineering precision required to deliver a flawless product.

Design Meets Inspiration

The MOVA Cube takes the elegance of the MOVA Globe and elevates it — quite literally. With a focus on the floating effect, it offers a different, more refined visual experience. Whether displayed on a minimalist shelf or a contemporary desk, the cube delivers a quiet moment of wonder, sparking curiosity and calming the senses.

“The birth of our first MOVA Cube means that now we can grow and expand our future MOVA Creations in many directions.”
— Shaw Lin, CEO and President

Looking Ahead: A New Chapter for MOVA

The MOVA Cube marks the beginning of an exciting future. Its structure opens up new avenues for us to explore — including interactive features, customisable graphics, and even industrial applications. It’s not just a stunning piece of décor; it’s a leap forward in design and innovation.

This groundbreaking creation has been recognised by the design community, earning spots as a finalist in:

• 2015 ICON Honors Awards in Product Innovation

• 2016 IHA Global Innovation Awards in Home Décor

The MOVA Cube is now available at prestigious retailers across the US, including Neiman Marcus and the MoMA Design Store in New York.